TenSeconds.ai Advisory Group: Brand Kit
Your Trusted Resource For Your AI Journey

WHICH FILE TO USE
- Website, slides, documents on WHITE/LIGHT backgrounds -> logo/*-on-light.*
- Dark backgrounds, video, the site itself              -> logo/*-on-dark.*
- Email signatures and email headers                    -> logo/tenseconds-email-header@2x.png (display at 300px wide)
- Printers, sign makers, merch vendors                  -> logo/*.pdf or logo/*.svg (vector, scales to any size)
- Embroidery, stamps, single-colour print               -> logo/tenseconds-mark-black.svg / tenseconds-mark-white.svg
- Social profile photo (LinkedIn, X, YouTube)           -> social/profile-avatar-800.png
- LinkedIn company banner                               -> social/linkedin-banner-1584x396.png
- Link previews (Slack, LinkedIn, iMessage)             -> social/og-image.png (1200x630)

LAYOUTS
- horizontal-tagline : stopwatch + TenSeconds.ai + ADVISORY GROUP badge + tagline (primary logo)
- horizontal-wordmark: stopwatch + TenSeconds.ai only (small spaces, navigation bars)
- stacked-tagline    : centred version for square spaces, title slides, booth signage
- stacked-wordmark   : centred, without badge and tagline
- mark               : stopwatch alone (app icons, favicons, watermarks)

PNG SIZES: name.png = 1x, name@2x.png = 2x (retina), name@4x.png = print/large screens.
All logo PNGs have transparent backgrounds except *-navy-bg.

ICONS (icons/)
- favicon.ico (16/32/48), favicon.svg, favicon-16x16.png, favicon-32x32.png, favicon-48x48.png  -> browsers
- apple-touch-icon.png (180x180)                         -> iPhone/iPad home screen
- icon-192.png, icon-512.png, icon-maskable-*.png        -> Android / installable web app
- mstile-150x150.png                                     -> Windows tiles
- safari-pinned-tab.svg                                  -> Safari pinned tabs / monochrome
- app-store-1024.png                                     -> app stores, marketplace listings

COLOURS
  Navy (background)   #0a0d14     Card        #111622
  Electric cyan       #00f0ff     Cyan 500    #06b6d4
  Cyan 400 (".ai")    #22d3ee     Cyan 600    #0891b2
  Deep teal           #0e7490     Ring/border #1e2638
  Tagline grey        #9ca3af (on dark) / #4b5563 (on light)

TYPE
  Wordmark: Inter ExtraBold    Tagline: Inter Medium    Badge: JetBrains Mono Medium
  Text in the logo files is converted to outlines, so the fonts are not needed to use them.

RULES OF THUMB
- Keep clear space around the logo at least the height of the stopwatch cap.
- Do not recolour, stretch, rotate, or add effects. Use the on-light or on-dark file instead.
- Smallest sizes: horizontal-tagline 240px wide on screen / 50mm in print; mark 16px.
